Love it or hate it, embrace it or stick-your-head-in-the-sand, kids wanting to use technology is a part of all of our lives.  Those of us parenting children today are guinea pigs: we’re among the first to deal with snapchat, instagram, youtube, gaming, oodles of devices - the opportunity to swipe til your heart's content ... … Continue reading Guinea Pig Parents →

“Screens are part of the world we live in, but without restrictions, even the most sociable and interesting children will spend too much time on them” one parent in our survey warned. But in contrast, these views equally make sense: “Overlimiting seems to have a negative effect too”. Success seems to lie in mastering a … Continue reading Advice to my former self →

It can seem like a minefield - moaning from other parents, horror stories in the media, tantrums in our own homes (and that’s just the parents - which would be funny except it rings true too much!). Yet, our survey shows that some things are working for families - so let’s start there. Here are … Continue reading What limits do we put on screen time? →

In the Parent Tech Survey, the biggest concern of parents about screens is that they replace other hobbies. Just like the jingle of a BBC children’s TV show that was running when most of us parents were children (it spanned the 70s, 80s and half the 90s), parents today are worried about their kids’ loss … Continue reading “Why Don’t You Just Switch Off Your Television Set and Go Out and Do Something Less Boring Instead?” →